Product Stewardship

Soft Landing has been developing a mattress product stewardship scheme, alongside industry, since 2014. The Soft Landing Scheme is designed to increase resource recovery and the diversion of waste from landfill in order to minimise the environmental, health and safety impacts of end of life mattresses.

As a not-for- profit social enterprise, the Soft Landing Scheme prioritises the creation of employment opportunities for people who have experienced barriers to employment, this in-turn benefits the economic health and wellbeing of the community.

Soft Landing has worked with industry leaders A.Prince Consulting on the governance and modelling of the scheme, and in July 2016 partnered with TIC Mattress Recycling in Sydney and Melbourne to integrate world’s leading technology and logistics into our highest density cities.

The Inaugural Executive Committee meeting was held in June 2016.

Soft Landing Product Stewardship Members



Supply Chain


Soft Landing Partners


International Schemes and Peak Bodies

Committee Members

<span id="michaelhunt">Michael Hunt</span>

Michael Hunt

Managing Director, Thermotec

Michael has over 40 years’ experience in manufacturing and distribution companies at a local and International level.

Previous executive and board experience includes:

  • Deputy Chairman, Macquarie Community College
  • Managing Director, Grief Packaging International - Asia Pacific & China
  • President & Secretary Blow Moulders Institute
  • President & Secretary Drum & Can Makers Institute

Michael brings a wealth of knowledge at a senior executive level in manufacturing across all types of materials and processes (plastic, steel, foam, pulp and paper) and first hand exposure in implementation and the effective execution of recycling systems. In his senior Executive Director and Board roles Michael has brought expertise on strategy, business development and effective implementation through to delivery of results for all stakeholders.

Michael has extensive experience in jointly setting the strategy, innovation, process development, distribution and collection, training and implementation for various products to achieve their “Reduce, Reuse, Recycle” programs. These include DrumMuster, a long-running product stewardship scheme, the roll out of the Australian Packaging Covenant and Planet Ark recycling scheme in the early 1990’s, through to early 2003, a national “closed loop” cost benefit, recycling system for 205 litre drums and 1000 litre IBC’s for all the major oil and chemical companies in Australia and New Zealand. Also, a “Cradle to Grave” business model for the manufacture, recycle and reuse system for 15 litre Polycarbonate water bottles.

Michael looks forward to the Soft Landing Mattress Product Stewardship Scheme establishing a sustainable mattress recycling system that acts as a vehicle to offer employment opportunities throughout the community, and that grows to be seen as World’s Best Practice.

Michael is based in Sydney, NSW.

<span id="vernonfair">David Wood</span>

David Wood

Chief Operating Officer, Sealy of Australia

David has 15 years tenure at Sealy. David is Chief Operating Officer and Chief Financial Officer for Sealy Australia.
David also sits on the Executive Committee and the Steering Committee.

<span id="garrybeard">Garry Beard</span>

Garry Beard

Chairman & Managing Director, A.H.Beard

Garry has been in the bedding industry for 35 years, working through the business from the factory floor, through dispatch, sales and management to his current role.

He is also Director of:

  • A.H. Beard Pty Ltd
  • A.H. Beard NZ Ltd
  • A.H. Beard Advanced Sleep Systems Pty Ltd
  • Family Business Australia

Garry is also the Chairman and director of Suparest Pty Ltd

Along with specialist bedding and furniture experience, Garry brings to the Executive Committee a passion and belief that through the Soft Landing Mattress Recycling Scheme we will be the most innovative network, focused on turning waste into wages for the disadvantaged. He sees an opportunity to not only deliver a robust mattress recycling scheme, but also a Cradle to Grave approach to bedding products.

Garry is based in Sydney, NSW.

<span id="jessmoore">Jess Moore</span>

Jess Moore

CEO, Community Resources

Jess is the CEO of Community Resources, a national not-for-profit community development organisation, specialising in social enterprise. It exists to create jobs that make communities better. Community Resources employs and works with people experiencing disadvantage so that they can develop social and economic livelihoods for themselves.

Operations comprise four social enterprises – including Soft Landing mattress recycling – and a range of community services.

Jess has worked in leadership positions for 13 years in environment and social sector organisations. For the past 6 years, this has principally involved waste recovery social enterprises that create employment opportunities for people experiencing disadvantage.

<span id="michaelhunt">Michael Mecham</span>

Michael Mecham

Corporate Compliance Officer, Harvey Norman

Michael has worked in retail for 24 years across a variety of frontline and support positions. Currently Michael is the Trade Practices Compliance Officer for Harvey Norman, providing a
thorough understanding of regulatory compliance matters within retail.

Furthermore, Michael is the head of non-inventory procurement for Harvey Norman. Within this role and previous roles at Woolworths Limited, Michael developed strategy, procuring services and implementation of vendors into categories including waste management.

Michael has been involved with sustainability planning and reporting and currently manages the Harvey Norman Reconciliation Action Plan.

He brings to the scheme a retail perspective on the underlying need for a realistic solution for mattress recycling.

Michael is based in Sydney, NSW.

<span id="michaelhunt">Janelle Wallace</span>

Janelle Wallace

General Manager, Soft Landing Mattress Product Stewardship Scheme

Janelle has been a consulting business owner for 17 years in business improvement and facilitating sustainability including strategy development, change management and project development and implementation. She is a panel member and has been a regular module deliverer of three Sustainability Advantage (NSW Office of Environment and Heritage) modules – Business Planning for Sustainability, External Stakeholder Engagement and Employee Engagement since 2009. She has also been the facilitator for the Responsible Construction Leadership Group for three years.

Janelle has broad business skills having established numerous small marketing businesses in Europe, South America and Asia.

She has also worked with industries from fast moving consumer goods to property management, construction to hotels and with numerous State Government agencies and Local Councils.

Janelle is based in Sydney, NSW.

<span id="michaelhunt">Simon Beaty</span>

Simon Beaty

Managing Director, Snooze

Simon has 36 years retail experience, 30 of those in national retail franchise businesses. He joined Snooze in 2008 as the Managing Director, driving the reinvigoration and growth of the Snooze brand. Simon is highly experienced in retail operations, logistics and franchise business development. He has first-hand experience of owning and managing franchise stores and managing and growing a national retail chain.

Simon’s current and past board experience includes the Snooze/G&G Furniture Board, Steinhoff Bedding Board and the Steinhoff Asia Pacific Executive Committee.

<span id="rebeccalee">Rebecca Lee</span>

Rebecca Lee

Independent Member

Rebecca is the Former Managing Director of Covestro and an accomplished leader in the plastics and chemicals industry in Australia and New Zealand for over 20 years.

Rebecca brings experience in Sustainability, translating the UN Sustainable Development Goals into business objectives and priorities, with her work at Covestro and beyond. She is determined about sustaining Australian industry and sits on the boards of the Australian Paint Manufacturers Federation and the German Australian Chamber of Commerce.

She is keen to see the Product Stewardship Scheme demonstrate leadership, fostering a circular economy in Australia and advancing the local mattress manufacturing industry.

Rebecca is based in Melbourne, VIC.